Key Achievements

  • Japan
    Over 20,000 Stores Entered

    Established domestic and international distribution networks / Launched multiple brands

  • USA
    GMV $200 Million+

    As of 2024 / Established US market sales channels and supported brand growth

Launch Status by Phase

  • Japan

    1. 2025 Harajuku Pop-up Store
      • Pop-up store announcement (November 2024)
      • Brand reveal on Saeko's YouTube channel (May 2025)
      • Opened in May, introducing products from around 10 brands
      • Integrated with INSI BEAUTY EC site
      • QVC broadcast programming confirmed for November 2026
    2. Sourced Brands
      • Launched around 50 Korean partner brands in Japan
    3. Major Distribution Channels
      & Scale
      • LOFT: 164 stores (Domestic · Overseas) / Revenue 930 billion KRW
      • Don Quijote: 605 stores (Present in 9 countries) / Revenue 17 trillion KRW
      • Matsumoto Kiyoshi: 3,328 stores / Revenue 9.305 trillion KRW
      • AEON: 200 stores / Revenue 83 trillion KRW
      • @COSME: 26 stores / Revenue 41.8 billion KRW
      • SUNDRUG: 1,475 stores / Revenue 7 trillion KRW
      • HANDS, Ainz & Tulpe, Welcia, Sugi Pharmacy, Kamegaya, Trial, Charley, Zag Zag, Shop In, Tsuruha, Plaza nationwide
      • Airport Duty-Free Shops: Haneda · Narita Airport Mediplus
    4. Partner Achievement
      • Wellness Beaute: Revenue 1 trillion KRW (Q3 2025)

  • USA

    1. Second Half of 2026
      Live Commerce
      • Kitao USA (Collaboration with LA Headquarters)
      • Currently negotiating QVC USA home shopping broadcast programming for 2027
    2. 2026 Brand Entry
      & Sales
      • Introduced and sold a total of 150 South Korean brands
      • Total GMV $200 Million+
    3. Key Networks Utilized
      • KITAO (LA Headquarters Expansion)
      • QVC Home Shopping (Broadcasting arrangements in progress)
      • YouTube (35 Million Views)
    4. MCN Creators
      • Beauty, Fashion, Care, Kids, Lifestyle
      • Pets, Market, Leisure · Outdoor