Global Brand Marketing Process

Market Entry Solutions for Japan · US

  • Japan

    1. Step 1.
      Partner Matching
      • Wellness Beaute: Beauty Product Development / VMD / Media Strategy / Promotions / Overseas Product Sourcing
      • Distribution Alliance with KITAO Japan X Ida Ryogokudo
    2. Step 2.
      Promotional Strategy
      • Operating Harajuku Pop-up Store
      • Influencer Marketing
        • Brand Features on Saeko's YouTube Channel
        • Saeko's Instagram Promotions
      • Launching INSI BEAUTY EC Site
    3. Step 3.
      National Distribution Entry
      • Simultaneous Entry into Approx. 20,000 Stores Nationwide
      • Major Channels:
        • LOFT (164 Stores)
        • Don Quijote (605 Stores, Present in 9 Countries)
        • Matsumoto Kiyoshi (3,328 Stores)
        • @COSME (26 Stores)
        • AEON (200 Stores)
        • SUNDRUG (1,475 Stores)
        • HANDS, Ainz & Tulpe, Welcia, Sugi Pharmacy, etc.
      • Special Placements:
        • Maihama Station Mediplus
        • Haneda · Narita Airport Duty-Free Shop Mediplus
    4. Step 4.
      Short-form Platform Synergy
      • TikTok / YouTube / Instagram Promotions
      • Viral Content Production & Real-time Consumer Engagement

  • USA

    1. Step 1.
      Market Entry Preparation
      • FDA Certification Verification
      • Establishing Local Entity Strategy
      • Securing Supply Terms & Product UPCs
    2. Step 2.
      Local Distribution Entry
      • Partnership with Kitao USA
      • Rapid Market Expansion through an Established US Distribution Network
    3. Step 3.
      QVC Commerce Marketing
      • Securing QVC Home Shopping Slots
      • Broadcasting Schedule Consultation
      • High-efficiency On-air Distribution
      • Managing QVC Home Shopping & Online CS
    4. Step 4.
      Amazon Live Expansion
      • Amazon Live Store Setup & Live Broadcasting
      • Planning, Producing, & Posting Amazon Content
    5. Step 5.
      Upcoming Promotion Expansion
      • Premium Brand Campaigns
      • Content Production for Distribution Landmarks